The Levitt AMP [Your City] Grant Awards is an exciting matching grant program made possible by the Mortimer & Mimi Levitt Foundation, a national creative placemaking funder dedicated to strengthening the social fabric of America through the power of free, live music. With Levitt AMP, the joy of free, live music is bringing communities together in small and mid-sized towns and cities across the country.
While Levitt’s program of permanent outdoor music venues, each presenting 50+ free concerts annually, is tailored to large metro areas with populations of over 400,000 (due to financial sustainability and audience development considerations), the Levitt AMP [Your City] Grant Awards are specifically designed to meet the needs and capacity of small to mid-sized towns and cities.
Since 2015, the Levitt Foundation has awarded more than $2.4 million total to 38 communities across America through the Levitt AMP grant program. Last year, all 2020 Levitt AMP winners postponed their in-person Levitt AMP Music Series until 2021 due to the pandemic. As there remains to be a number of unknowns pertaining to the impact of COVID-19 on public gatherings this summer, all 2021 Levitt AMP grantees will receive a 2022 Levitt AMP grant award regardless of whether they are able to present an in-person music series this year. Therefore, the next round of Levitt AMP applications will reopen in 2022 for the 2023 grant cycle.
How Levitt AMP Works
- Out of the Top 25 finalists, as determined by online public voting, grants are awarded to U.S.-based nonprofit organizations serving towns and cities with populations of up to 400,000.
- Each grantee receives $25K in matching funds to present the Levitt AMP [Your City] Music Series, a minimum of 10 free outdoor concerts presented over 10 to 12 consecutive weeks, between late spring and early fall.
- Each Levitt AMP Music Series features a musically diverse lineup of high-caliber entertainment.
- To ensure each grantee is positioned for success, grantees receive a Levitt AMP Toolkit containing valuable resources, such as: sample artist contract; sample press release; hosted page on the Levitt AMP website; eblast and social media templates; list of talent managers and music agents from across the country; sample sponsorship packet; consultation with staff at the national Levitt Foundation, and more.
Since Levitt AMP is a matching grant program, each applicant must show a minimum dollar for dollar match of $25K from other sources such as foundations, municipalities, businesses, etc.
Up to half of the matching requirement may be in-kind; for example, donated sound equipment or contributed marketing.
The matching grant requirement reflects our overall commitment that Levitt projects be community-driven with local support.
To learn more, visit the FAQS.
The most competitive proposals will depend upon a variety of factors, including:
- The characteristics of the public space where the free concert series is to be presented—preference will be given to spaces that are easily accessible to a range of demographic groups.
- A programming philosophy that is inclusive, family-friendly and represents a wide range of music genres.
- Outreach strategies that are inclusive of all members of the community, particularly those who have been historically excluded and/or underrepresented due to race, ethnicity, national origin, immigration status, socioeconomic status, gender identity, religion, sexual orientation, age, and disability.
- A proven track record of presenting professional quality concerts or community events, or partnering with an individual or organization that has done so.
An online public voting process determines the Top 25 finalists. The Levitt Foundation then reviews the Top 25 proposals and selects the grant recipients.
- Applicant must be a U.S.-based 501(c)(3) nonprofit organization.
- All proposed Levitt AMP [Your City] Music Series must take place in small to mid-sized towns and cities within the United States and its territories with a population of up to 400,000 people and may be located within a metropolitan area with a population of no more than 1,000,000.
- For towns or cities located within a metropolitan area with a population of more than 1,000,000, the town or city must be at least 25 miles from the anchor city of the metropolitan area.
- The proposed Levitt AMP site cannot be located in a city that is a current multi-year Levitt AMP grant recipient. The current multi-year Levitt AMP grant cities are Middlesboro, Kentucky; Sheboygan, Wisconsin; and Trenton, New Jersey.
- If a permanent Levitt venue is located in an applicant’s state or region, the proposed Levitt AMP site must be located a minimum of 75 miles or more from the existing Levitt venue.
- The public space where the free concerts are to be presented must be outdoors, easily accessible to a wide range of demographic groups, and have a lawn-like setting with no fixed seating.
- Levitt AMP concerts are intended to create inclusive experiences, where all members of the community are welcome to participate in the joy of free, live music. Promotion and outreach efforts must be designed to be inclusive of the entire community, particularly those who have been historically excluded and/or underrepresented in your community due to factors such as race, ethnicity, national origin, immigration status, socioeconomic status, gender identity, religion, sexual orientation, age, and disability.
- The entire Levitt AMP [Your City] Music Series must be free to the public, represent a diverse range of music genres, and be presented over 10 to 12 consecutive weeks, between late spring and early fall.
- Applicant and/or partners must display a successful track record of presenting professional quality concerts or community events.
- Applicant must demonstrate dollar for dollar matching funds from other sources.